top of page
IMG_2315.HEIC

NBA field reporter

IMG_6079.jpg

Lasting the shoe

218bcce14d1a7fda6540205385b4cf18.HEIC

Exporing local culture

IMG_1142.HEIC

With my favorite dog

IMG_8272.heic

Special olympics volunteer

IMG_2775.jpg

Adventure in Spain

I was born in Shanghai, China, and I am a footwear designer driven to create innovative concepts and structures that reflect the passion and deep connection athletes and consumers have for sport.

​

I earned my Bachelor’s degree in Footwear Design from the London College of Fashion in 2020, where I built strong skills in pattern cutting, lasting, and design development. Since 2023, I’ve been working as a freelance designer, collaborating with three different brands to design and develop CrossFit, lifestyle, and basketball shoes.

​

Currently, I’m pursuing my graduate studies in Sports Product Design at the University of Oregon. My focus is integrating biomechanics and manufacturing processes into high-performance footwear innovation.

 

Outside of design, I also report on the Portland Trail Blazers during the 2025–2026 NBA season — a role that keeps me closely connected to athletes, performance culture, and the energy of sport.

© 2024 YUE FU

bottom of page