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NBA field reporter

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Lasting the shoe

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Exporing local culture

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With my favorite dog

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Special olympics volunteer

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Adventure in Spain

I was born in Shanghai, China, and I am a footwear designer driven to create innovative concepts and structures that reflect the passion and deep connection athletes and consumers have for sport.

I earned my Bachelor’s degree in Footwear Design from the London College of Fashion in 2020, where I built strong skills in pattern cutting, lasting, and design development. Since 2023, I’ve been working as a freelance designer, collaborating with three different brands to design and develop CrossFit, lifestyle, and basketball shoes.

Currently, I’m pursuing my graduate studies in Sports Product Design at the University of Oregon. My focus is integrating biomechanics and manufacturing processes into high-performance footwear innovation.

 

Outside of design, I also report on the Portland Trail Blazers during the 2025–2026 NBA season — a role that keeps me closely connected to athletes, performance culture, and the energy of sport.

© 2024 YUE FU

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